Making an Animal Protection Ad


“OK, let’s see what we can do about this”.

To create an advert you need a catchy snappy tagline. And you need to think about how other people will interpret the message.

What else do you need to think about when you create an advert?

  • Is the simpler the better?
  • Should it rhyme? Or play with words?
  • Do you need a great picture?
  • Should you test the idea on a friend to see how she reacts?
  • Should the message be BIG or understated?

We decided to create an ad for something that we passionately care about – Saving Animals.

The UN Environment Programme suggests that a mass extinction of life on Earth is occurring and this inspired us to make an advert.Today, our knowledge of the universe is greater than ever but our understanding of biodiversity on Earth is still limited. Around 150 to 200 species becomes extinct every 24 hours.

There are several different views upon this rate of extinction, which is greater than any other period for the last 65 million years. Some people say that it is a natural process and every species eventually becomes extinct. Others say that part of the problem is the way we are treating the Earth – destruction of habitats, pollution, deforestation and the introduction of invasive species.

We found some very exciting and thought-provoking and even emotionally distressing ads, which we used as inspiration. Go here for more inspiration.

The idea with the ad was to:

  • Make people stop and think about what is happening
  • To encourage people to take action


Advertising Agency: Partners Lisboa, Portugal
Advertising Agency: Partners Lisboa, Portugal

Partners Lisboa, Portugal

Advertising Agency: Partners Lisboa, Portugal
Partners Lisboa, Portugal
Advertising Agency: Partners Lisboa, Portugal
Advertising Agency: Partners Lisboa, Portugal
Advertising Agency: Partners Lisboa, Portugal
Advertising Agency: Partners Lisboa, Portugal

Bluefin-Tuna-02Ogilvy, France

Desertification-03Contrapunto BBDO Madrid Spain

Give-A-Hand-To-Wildlife-01Saatchi& Saatchi Simko Geneva Switzerland

We looked at a list of endangered animals to get some ideas about what animals we could use in the ad.

Shakespeare’s birthplace, Stratford upon Avon, is not far from where we are living and there are many figures of speech about animals and flowers in his work. For example, “Rough winds do she the darling buds of May” or “A rose by any other name would smell as sweet”.

Shakespeare wrote plays about England, Scotland, Greece and Italy and the flowers that he mentions might be found in hedgerows or woods where we live, so the flowers in A Midsummer Nights’ Dream are English wildflowers rather than flowers found in Greece.

What happens if you transfer this idea to animals? Some ideas that could be used for an ad was:

  • Hedgehogs in water
  • Dolphins in the desert
  • Elephants in trees

We came up with a tagline:

“OK, let’s see what we can do about this”

This tagline would suggest that animals are clever but when you look at the picture you may think that maybe, maybe their situation is impossible!


In the next blog post, we will explore this topic in a mind map. And we will focus on ways to test how other people might react when they see the ad. Taking other people’ and animal’s perspective is a great thinking tool. Begin able to see the world from other people and animal’s point of view is important when you are working together in the classroom trying to solve a task, or when you are a doctor trying to understand what the patient’s problem is or when you are discussing whether or not you should play the music loud. . .


30 Heartbreaking Animal Protection Ads Showing The Ugly Truth! The End Is Near…

In the previous post “35 Very Meaningful And Clever Ads Promoting Social Projects That Will Make You Think Twice!” some of the ads presented already included animal protection matters. However, this post will show only heartbreaking ads, which indicate the ugly truth we actually have to face.

Furthermore, according to the UN Environment Programme, our planet Earth is in the middle of a mass extinction of life. Even though our knowledge of the universe is greater than our knowledge of the biodiversity on our planet, it is estimated that between 150 and 200 species become extinct every day. [1]

The UN Environment Programme also states that the cause of this mass extinction is in large measure due to “humankind’s unsustainable methods of production and consumption, including the destruction of habitats, expanding cities, pollution, deforestation, global warming and the introduction of “invasive species””. [2]

Which of the ads is the most shocking one? Do you agree that we have to change the way we produce and consume? Or is it just a natural process that all those species will become extinct some day? Leave a comment below!

– See more at:


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