“How do you feel when you see an advert?”
We loved making the advert -“OK. let’s see what we can do about it”. So how did we get the idea for making this ad? How can you use an ad to reflect upon how other people see and feel about an ad? And can you also improve upon the traditional concept of an ad? An innovative approach to a topic is always fascinating – and a great life skill to give to children.
First impression of an ad is crucial. There is no second chances at making a good impression. A good advertiser gets into the audience head. Somehow a good ad makes you look twice and you get the message.
Understanding how another person or animal sees the world is a great skill that becomes better with practice. A trick is to imagine how different people would feel when they watch an ad that you have designed to make people think and react and maybe even change their behaviour.
The goal was to create an ad that makes you – see Think Dive branch in the Mind Map
- Feel strongly for protecting animals
- Understand that the situation is serious
- Take action
We imagined how different people would feel when they saw the ad – see Feeling branch in the Mind Map
- A child might get scared and anxious – this made us think that the ad should not show animals in pain or suffering.
- A person who cares about the environment and animals may feel helpless – this made us think that maybe the ad should have a some positive message.
- Someone who does not care might feel bored and disinterested – the ad need to grab everyone’s attention.
We wanted to stress that animals are clever and that they can solve a lot of problems but some problems might be too difficult. We came up with the tagline, “OK, let’s see what we can do about this” and we put some animals in an environment where they would not be found. A dolphin, a fish, and a polar bear in the desert.
A common approach to engage younger children is often to use sensory learning experiences. Sensory play encourages a child to use one or more of the sense – sight, hearing, touch , smell, taste, balance or movement. Yet when a child gets a bit older, often the rich sensory experiences are not included in activities at school or at home. The idea that abstract thinking involves only manipulating things in the head at sitting still takes over. But thinking is more active and a child who can use sensory experiences when they are solving problems are going to be more successful. Today many innovator explore ways to make our experiences sensory rich.
We used our experiences of sensory bins to get ideas for how we could improve the ad. A bit of ad innovation – see Improvement branch in the Mind Map.
- The animals could make sounds when we look at the ad – dolphins sounds could be mixed with the sounds of a polar bear roaring.
- If you looked really closely at the ad you could get some sand in your eyes – to help you understand what it feels like in a sandstorm.
What ideas to improve our understanding of the message in the ad do you have? And yes, we are going to put some xxx on our ad. It is important test ideas;-)
Go here to read more about mind mapping.