Project Literacy – The Little Chicken Named Pong-Pong

Reading can open up new worlds and enrich a child’s life. Words are beautiful and key to many things in life. Words help us make sense of the world around us and they shape our thoughts and influence our actions. Sadly, over one billion people around the world cannot read.

Futurologist used to predict the death of the printed word but Internet has made reading more and more a part of our daily lives.

So the dream of a paperless society is a myth and to be ablet read is vital. To explore and to judge the authenticity and the value of the material found on the Internet as well as to effectively utilize the Internet, both reading and thinking skills are crucial,

Project Literacy is a global campaign that aims to bring the power of words to everyone. The goal is that by 2030, every child born can grow up to be a literate adult.

Project Literacy is one of the sponsors for a Book Boost Access for All Challenge, where the aim is to drive innovation in publishing. Do you have any great ideas about how to make books more accessible to children? For example, there is a shortage of books for children in many mother languages and a shortage of quality books for children who are visually impaired.

Sometimes children have a great idea that can spark new innovations. Why not ask your child how he or she would bring books to more children to help them learn to read?

In the videos below you can actor Idris Elba talk about the project and also read a story rewritten by the  Project Literacy campaign hero, Wanda Steward.

You can download the book The Little Chicken Named Pong-Pong for free here. Pearson, a learning company, one of the sponsors for this challenge will donate $1 to literacy charities, for every book that is downloaded.

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